Crafting Sonic Identities Across the World's Most Extraordinary Destinations
From the sun-drenched vineyards of Napa Valley to the tropical beaches of Mexico, and from the mountains of Colorado to the coastal gems of New England, Auberge Resorts Collection stands as the epitome of luxury hospitality. For over five years, Bespoke Sound has created the sonic identities for more than a dozen Auberge properties worldwide, becoming an integral part of their distinctive guest experience.
The Challenge
Each Auberge property tells its own unique story through architecture, cuisine, activities, and locale. Our challenge was to develop music programs that would not only honor each property's individual character but also maintain the cohesive sense of understated luxury that defines the Auberge brand. Generic background music simply wouldn't cut it; these extraordinary spaces demanded sonic experiences as thoughtfully crafted as every other aspect of the guest journey.
Our Approach
Rather than creating a one-size-fits-all solution, we approach each Auberge property as its own distinct musical canvas. Our process begins with immersion—exploring the physical spaces, absorbing the surrounding landscapes, and understanding the property's history and mythology.
For Auberge du Soleil in Napa Valley, this meant crafting a sophisticated musical palette that complements both the property's French-inspired elegance and the surrounding wine country's casual NorCal luxury. At the Lodge at Blue Sky in Park City, Utah, we developed soundscapes that transition from invigorating morning sessions to cozy fireside evenings, mirroring the mountain resort's natural rhythms. For the Commodore Perry Estate in Austin, our selections reflect the mansion's storied past while incorporating contemporary cosmopolitan elements that speak to the city's vibrant music scene.
We consider every detail: the ideal energy flow throughout the day, how music transitions between spaces, and the subtle sonic touches that enhance signature experiences, from morning yoga sessions to sunset cocktails and intimate dinners.
The Impact
Music has become the invisible thread that weaves together the entire Auberge experience. As guests move through their day, the soundscapes evolve with them, sometimes taking center stage, sometimes receding to let nature's sounds prevail, but always enhancing the emotional connection to place.
Hotel staff regularly report guests inquiring about specific songs, often describing the music as a highlight of their stay. For Auberge, the custom-crafted playlists have become another touchpoint for their commitment to authentic, place-specific luxury experiences.
"Bespoke Sound understands that music is far more than background– it's an essential element of the atmosphere we create. Their ability to capture the essence of each unique property while maintaining our overarching brand standards has made them invaluable partners in elevating our guest experience." – Sara Osias, Senior Director of Experiences
As our partnership continues to grow with new properties and experiences, we remain committed to evolving their sonic identities, ensuring each Auberge resort offers not just a place to stay, but a complete sensory journey that guests remember long after they've returned home.