The Challenge

Le Pigalle needed to enrich its eclectic environment with a musical experience that captured its distinctive blend of street style and sophistication. The goal was to create a sonic identity that would reflect the neighborhood's unique charm and cultural richness—music that could authentically represent both Pigalle's storied past and its contemporary edge.

Our Approach

We embraced this challenge by immersing ourselves in the neighborhood's culture, exploring its evolution from Paris's historic red-light district to today's vibrant creative hub. Our research extended beyond the hotel walls and into the surrounding streets, connecting with local artists and creatives who contribute to the area's distinctive character. This deep local knowledge allowed us to craft playlists that feel like an authentic extension of the neighborhood itself.

The resulting sonic identity blends diverse musical styles—from French classic hip-hop to underground electronic, and soulful modern jazz, creating an atmosphere that shifts naturally throughout the day while maintaining a consistent sense of place.

The Impact

The music has become an essential element in establishing Le Pigalle as an authentic neighborhood hub rather than just another boutique hotel.

"Bespoke truly understands the essence of our neighbourhood hotel. Bespoke's playlist design for Le Pigalle is a harmonious blend of nostalgia, creativity, and community that enriches the guest experience and elevates the cultural identity of this neighbourhood gem. Their thoughtful curation truly enhances the overall ambiance and vibe of the hotel, making it a must-visit destination for music lovers seeking an immersive and soulful experience in the heart of Pigalle." – Xavier Hue, General Manager - Le Pigalle

By creating a sonic environment that feels genuinely connected to its location, we've helped Le Pigalle deliver on its promise of an immersive experience that captures both the elegance and street vibe of its Parisian roots. This is Pigalle!