The Challenge

Singita approached us with an ambitious vision: enrich their already immersive safari experiences with music that would deepen guests' connection to both the wild landscapes and local cultures surrounding them. They needed a sonic identity that would unify their brand across diverse properties while honoring the unique character of each location.

Our Approach

We dove headfirst into Singita's world, immersing ourselves in their history, values, and the breathtaking environments of each lodge. Rather than imposing outside perspectives, we connected with local DJs, record labels, and artists across South Africa, Zimbabwe, Tanzania, and Rwanda– incorporating authentic voices and regional expertise into our curation process.

This on-the-ground collaboration allowed us to paint a vivid sonic picture that captured Singita's essence: where luxury meets wilderness, where global sophistication meets local authenticity, and where moments of reflection meet moments of celebration.

The Impact

The resulting sonic identity flows naturally through each guest's journey, from dawn game drives to starlit dinners. We wove together ambient nature-inspired soundscapes that enhance rather than compete with the bush's natural symphony, gentle acoustic melodies that invite moments of awe and reflection, and rhythm-forward instrumental tracks that celebrate the energy and vitality of Africa's wild landscapes. By blending regional genres with pan-African and international music, we've created something that feels simultaneously rooted in place yet universally appealing—much like Singita itself.

Music now serves as an invisible thread connecting each moment of the Singita experience. It provides an enchanting, ethereal backdrop to breathtaking landscapes and creates emotional anchors for memory-making moments. Guests don't just observe Africa's wilderness—they feel immersed in its essence through every sense, including sound.

For both first-time visitors and returning guests, the carefully crafted sonic experience transforms their safari from spectacular to truly transportive– another layer of Singita's commitment to creating life-changing experiences in the world's most extraordinary wild places.