The Challenge

Stanly Ranch represents the quintessential luxurious Napa Valley experience, with free-standing villas, the award-winning restaurant Bear, café Gavel, multiple pools, and the transformative Hale House wellness center. Creating a cohesive yet varied sonic identity across more than ten music zones that would complement this ambitious property while enhancing the guest experience presented a significant challenge.

Our Approach

Our team immersed ourselves in the essence of Stanly Ranch, spending time in each of its distinctive spaces to understand their unique character and purpose. We connected with Northern California's top DJs and artists to capture authentic regional sounds that would resonate with the property's modern wine country aesthetic across more than ten music zones.

The result? A contemporary California cool sonic identity that's a thoughtfully curated blend of West Coast folk and Americana, echoing the property's rural roots, vintage and easy rock that complements its modernist architecture, and neo-soul paired with carefully selected deep cuts.

Beyond the daily soundtrack, we bring the Stanly Ranch music experience to life through our weekly Patio Sessions, booking top Bay Area Americana, folk, country, and bluegrass artists that perfectly complement the property's atmosphere while creating memorable moments for guests.

We've extended this musical identity to pre- and post-stay, not only with a custom arrival/departure playlist for their transfer service, but into the digital realm as well. Our curated collection of Spotify playlists allows guests to enjoy the Stanly Ranch experience long after their stay, taking a piece of the property's magic home with them.

The Impact

The music has become an integral part of the complete Stanly Ranch experience, creating emotional connections throughout the guest journey.

The feedback speaks for itself. Staff regularly report guests pausing mid-conversation to ask, "What song is playing right now? I love it!" It's exactly the emotional connection we aim for: music that feels so perfectly matched to the space that it becomes an essential part of the Stanly Ranch experience.

We continue to evolve this sonic identity alongside Stanly Ranch, ensuring their music remains as fresh and vibrant as the property itself.